Your marketing campaign’s success may be significantly impacted by your choice of email marketing provider. It can be difficult to find the best email marketing services available. There are many more emerging players in the market than there are well-known players.
Email marketing services include all the features you need to expand your company, including newsletter creation tools, automation capabilities, and ways to tailor content. They can aid in mailing list development, subscriber interaction, and customer relationship building.
8 Email Marketing Services
- Mailchimp
- Sendinblue
- Drip
- Hubspot
- GetResponse
- Moosend
- MailerLite
- EngageBay
Mailchimp
Thousands of organizations, from bloggers to marketers and retailers, utilize MailChimp to send out email newsletters. MailChimp, on the other hand, isn’t just an email newsletter service; it also includes everything you’ll need to turn website visitors into subscribers and paying clients.
The Content Manager, where you can keep your images and files for fast access, makes designing emails on the platform a breeze. Mailchimp allows you to automate emails at key points in the buyer journey, such as welcome emails, order confirmations, and abandoned cart reminders, among other things.
With clients like Vimeo and TED, you’d be hard-pressed to find a better email marketing platform than Mailchimp. Their program is well-liked in the industry for its simple usage while also meeting the needs of most businesses in terms of email marketing software.
Mailchimp offers a mobile app dedicated to it. You may design landing pages and emails, as well as access performance data and add email contacts. The mobile email editor is fully functional and visually appealing. We really enjoy how the main screen focuses solely on the email and isn’t crowded with editing choices.
Sendinblue
Sendinblue, a fresh Parisian platform founded in 2012, specialized in transactional emails (invoices, subscriptions, and so on). Since then, they’ve shifted their focus and now offer mass email services through their own newsletter platform. The wager seemed to have been successful. In more than 14 countries, they now send over 30 million emails and SMS per day.
SendinBlue provides an email marketing package with unlimited contacts that is entirely free. Their free subscription allows you to send up to 300 emails every day, but they will brand all of your emails.
For Lite, their paid plans start at $25 per month. You can also add SMS to your account, however the cost will vary depending on how much you send.
You can have an infinite amount of contacts on the free account, but you can only send 300 emails per day. As a result, if you wish to send email blasts to all of your subscribers at the same time, this platform might not be the best choice.
Drip
Drip is an email marketing service that assists e-commerce site owners in making informed decisions so they can concentrate on the big picture.
Don’t be fooled by ecommerce companies’ narrow focus. Drip is a strong candidate for any company that requires simple email marketing and automation.
Because it focuses on delivering small, independent companies the same powerful tools as larger eCommerce stores, Drip offers new eCommerce merchants the same robust email marketing automation and segmentation tools as larger eCommerce stores.
Do you know how to build up a cart abandonment process? Freely download and install 24 pre-built automation workflows into your account. You don’t have to be concerned; simply download the automation, customize it with your own material, and post.
You can send basic emails to get out of the promotions area, or you can utilize their graphic email builder to create customized emails.
Hubspot
For similar technologies, Hubspot is the whole bundle for a basic owner-user type of operation. While Hubspot is more than simply an email marketing platform, they also provide a full suite of CRM services. Emails, social media posts, and blog posting are all examples of this.
Hubspot is a leader in customer relationship management (CRM) services, which includes email marketing. The platform is the best platform for an all-in-one marketing solution because it can manage everything from emails to social media postings to blog publication.
You must pay the fee if you want the ultimate solution for including contact insights in email marketing as well as a Chrome extension that provides basic CRM functionality to your inbox.
This isn’t a crime. HubSpot isn’t the email marketing service for you if you’re searching for the cheapest method to get started.
You can also construct your full lead generating funnel with HubSpot. HubSpot has all the tools you need, from the lead capture form you use to acquire new contacts to the landing page it’s built on.
GetResponse
GetResponse is a wonderful option if you require an all-in-one solution for email marketing services. This system is much more than an email client. It has a plethora of different marketing tools and choices for interacting with a target audience.
Personalize your email subject lines using information like a recipient’s name, birthdate, postal code, and more with GetResponse. Simply pick this option while composing a subject line, and it will be applied to all of the contacts you’re emailing.
You can add contacts one by one by entering their name and email address, and you can also add contacts to lists at this point – you don’t have to organize all of your contacts at once once they’ve been uploaded.
GetResponse’s email marketing, webinar hosting, and system automation are just a few of the features that make it appealing. You can even track online events, cart abandonments, and subscriber scoring using it.
Moosend
Moonsend is a cost-effective email marketing service with a wide range of capabilities. You can easily construct email newsletter campaigns, landing sites, and various forms with this platform.
Moosend is a marketing platform that includes email marketing, landing pages, automation, and several integrations.
They provide a big selection of responsive email templates with various layouts that look fantastic on desktop and mobile.
You may use a variety of actions and criteria to trigger your emails, making it simple to build sophisticated marketing automation programs.
You may also utilize the visual interface to track your campaign’s development and outcomes.
Paid Moosend plans start at $9 per month and increase in price as the number of subscribers grows. Transactional emails, page builders, and SMTP servers are all included with every subscription account.
For up to 10,000 subscribers, the pricing is $44 per month, and for 10,000 to 25,000 subscribers, the price is $100 per month. You can also work with a dedicated account manager to create a custom enterprise plan for your company.
MailerLite
By combining a simple design with a powerful collection of functions, MailerLite deserves a spot on this list of the top email marketing services. With the sheer number of block options and the variety of ways each block may be altered, I found the drag-and-drop editor to be very amazing.
The automated workflow editor is another wonderful feature of MailerLite. You can design workflows that are triggered by a number of events, such as a subscriber clicking a link or a date’s anniversary. In addition, the sidebar includes a short glimpse of the workflow’s statistics.
You can start from scratch or import a list from another program using TXT, CSV, or Excel. Standard fields cover the essentials, but custom fields are also available. The GDPR functionality supports users in EU jurisdictions, ensuring that no one’s data is mishandled.
You may see your whole list on the dashboard. Click through to see a single person or arrange subscribers by common characteristics. This includes factors such as age, location, and behavior. Tagging allows you to create groups of subscribers based on your own criteria.
EngageBay
With EngageBay’s robust platform, you can easily run customized email campaigns, create gorgeous landing pages, collect leads via forms, and swiftly finalize deals.
Without writing a single line of code, the visual multistep automation builder enables you to automate even the most difficult operations. Drip campaigns, cart abandonment warnings, welcome emails, and birthday greetings are just a few of the scenarios for which you may select from a variety of triggers that can start workflows and construct custom workflows.
Conclusion
The majority of email marketing solutions provide the fundamentals required to create a simple email newsletter, but fewer options are available if you want a variety of high-end capabilities like comprehensive customization, accessible support, and data analysis.
Fortunately, if you’re not yet ready to completely commit, the majority of email marketing solutions offer a free trial that you may start with. In any event, make a wise decision and select a tool that offers sophisticated capabilities at a reasonable cost and doesn’t take a long time to learn.
